Strange Fruit was founded in Melbourne, Australia in 1994, with the founders of the company having no prior knowledge of the Billie Holiday song.
The company name came from a dream by the creator… the dream was of a field of wheat swaying in the wind, which led to the creation of the company’s distinctive flexible sway poles. Strange, brightly coloured fruit were atop the strands, which he saw as performers in bright costumes.
The company’s intention is to present, free to the public and in the public sphere, work which creates an atmosphere of celebration, bringing people together and leaving them thrilled and transformed. The goal is to make these experiences an essential contribution to the contemporary cultural landscape.